Indian M&E industry going forward

After a year of economic uncertainty in 2009, the Indian Media and Entertainment (M&E) industry returned to steady growth in 2010. With the pace of growth only set to gather speed, competition is likely to be the theme for 2011, and the ‘new normal’ for the Indian M&E industry going forward.

Competition in the Indian M&E industry is being shaped by four macro-economic factors – market variation, market volatility, margin pressure, and stakeholder confidence – which, while not new, are now increasingly important for today’s executives to address. Variation across demographics and the price sensitivity of consumer groups within the Indian market are challenging the go-to-market assumptions of even the most established M&E companies.